What Noova will never build

We think most productivity apps make ADHD brains worse. Here is what we refuse to do.

• 🏆 No badges or points
  Gamification works for neurotypical brains. For ADHD brains, it creates a second job: maintaining the gamification. When the novelty fades — in about 2 weeks for ADHD — missing a badge triggers shame. We refused to build the shame machine.
• 🔥 No guilt streaks
  We have a streak counter. We also have a streak repair. But we will never send a push notification that tells you your streak is broken. You already know. You do not need us to remind you to feel bad.
• 👥 No social feed or comparison
  ADHD brains already spend enough time comparing themselves to others. We will not build a leaderboard that makes you feel worse about your brain.
• 📋 No habit tracker
  Habits require consistency over weeks. ADHD brains are variability machines. Building habits for ADHD is often the wrong goal — building systems that accommodate variability is the right one. We will not pretend otherwise.
• 🔔 No more than 2 notifications per day
  Notifications from productivity apps become background noise in 10 days for ADHD brains. We send a morning check-in and an evening close. That is the maximum we will ever send.
• 🧩 No integrations that read your data without consent
  We will never connect to third-party services that analyze your behavior for advertising or scoring purposes. Integrations are always your choice and always reversible.
• ⚙️ No settings walls
  Every setting we add is a decision ADHD users have to make. We commit to never having more than 12 user-configurable settings in the entire app. If we cannot make a good default decision for most users, we should not add the feature.